Achille Maramotti launched MaxMara in Italy in 1951 with the concept of providing high-quality, design-forward for elegant women, searching for a refined yet dynamic and practical look for everyday. The brand's focus is to offer their consumers a timeless, elegant, sophisticated product that is affordable; it boasts about 1,800 MaxMara boutiques worldwide. The eyewear line is defined by Italian design and superior craftsmanship; it stands out with a refined mix of classic and modern design.
Target Customer
Women Age 30+. Sophisticated, modern women interested in high quality, wearable, diversified fashions to accommodate their individual lifestyles.
* The eyewear collection is driven by an Italian design matched by superior craftsmanship
* Common-sense dressing with a dose of high-minded luxury
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