Boss Orange is the more casual, diffusion brand stemming from the powerhouse Hugo Boss fashion empire. The collection surfaced in 1999 representing the more "rough and unpolished" side of Hugo Boss. Boss Orange eyewear follows in suit offering a colorful line of eyewear with a competitive edge through innovative design and product quality. Accessibly priced, the line enables a broader reach of Boss to consumers who recognize the name that has European flair. Target Customer Ages 20-35. Young, lighthearted, cool individual style seekers.
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